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You’ve probably heard it called Photo Wallpaper Mural Non-woven 10895_VEN golden Gate Bridge golden Gate Bridge – after all, that’s what it’s known by in most of the business world.

Here at Access, we call it client success and we have an entire department dedicated to it.Photo Wallpaper Mural Non-woven 20007_VEN Magic Waterfall Nature Jungle Plant Wa

Or you could call it member success. While not a buzz word, this would be just as relevant a term.

What am I talking about?

All these describe the idea that companies should strategize their business plan with the end user in mind. And little by little,Photo Wallpaper Mural Non-woven 20046_VEN Sunny Beach Nature Palms Beach Water S it has taken over the business world mindset and become the preferred way to gain an audience’s loyalty – and all the benefits that come with it.

Posted by Gary Toyn on May 9, 2019 8:06:23 AM

When it comes to running a Photo Wallpaper Mural Non-woven 10938_VEA Mosaic Abstraction Art Ornament Mosaic or loyalty program, your mama had it all figured out.

In honor of mothers everywhere (including mine who's been a mom for 71 of her 90 years), I’d like to share some life lessons learned from the mother hen herself – and how they can be used as best practices in running a successful membership discount club or loyalty program. Photo Wallpaper Mural Non-woven 20122_VEN Rugby Pitch Sport Rugby Players Field

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The term “generation” refers to a group of people born around the same time that share similar experiences and other commonalities.

Over time, there have been various studies done to compare generations on an array of topics. And we are about to add a little comparison of our own to that list.Photo Wallpaper Mural Non-woven 20271_VEN World Map on Colourful Boards Map Cont

Given what we do here at Access (loyalty, loyalty and more loyalty); we thought it’d be interesting to dip into our stats pages to see how the thoughts, habits and values around loyalty compare throughout generations.

Photo Wallpaper MURAL Room Art Venice Town Water Boats WALL DECOR PosterBefore diving in, let’s start with a brief profile on each of the generations we’ll be comparing.

Posted by Kendra Lusty on Apr 25, 2019 9:19:34 AM

Some businesses seem to have it made. They have a faithful following that only seems to grow year after year.

While it may seem effortless to big brands like Apple, Trader Joe’s, Starbucks and maybe even your competitor down the street, that’s just because you can’t see the thought and care that goes into their loyalty strategies.Photo Wallpaper Non-woven (fleece) Self-adhesive Foil 10040904-10

In fact, you can build your own wildly successful loyalty program by hitting the right notes for your organization and members. Photo Wallpaper Non-woven (fleece) Self-adhesive Foil 10040908-9Hint: “right” could mean something very different for you than it does for other successful businesses.

There are a lot of reasons an association might want to build a new member benefits platform.Photo Wallpaper Non-woven (fleece) Self-adhesive Foil abstract 100401-37 Some are attempting a formal loyalty strategy for the first time. Some may not be seeing the results they want and are beginning to rethink their solutions.

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Posted by Photo Wallpaper Mural Non-woven 11089_VEN Flamingo Abstraction Art Design Modern on Apr 11, 2019 8:37:17 AM

We talk about customer loyalty a lot here on the Access blog. Not surprising, given that this is indeed a "loyalty blog."
 
When it comes to the topic of customer loyalty, however, we like to draw as much and as often as possible from what's happening in the real world. Using real data. In the pursuit of real results. Photo Wallpaper Non-woven (fleece) Self-adhesive Foil Faux Leather f-B-0023-a-a
 
Photo Wallpaper Non-woven (fleece) Self-adhesive Foil Illusion 3D a-A-0161-a-aAnd while some principles around customer loyalty tend to remain the same, it's always the data that helps us distinguish between the truth and what is merely "conventional wisdom."
 
That's why every year we lend our loyalty community a helping hand by gathering every relevant bit of customer engagement and loyalty data we can find.Photo Wallpaper Non-woven (fleece) Self-adhesive Foil pink Flowers b-C-0200-a-a Since new data emerges all the time throughout the year, we update these statistics at least monthly, if not more often, so be sure to bookmark or subscribe to our email.
 
Note: the stats below and others from recent years can be found as always on our Ultimate Collection of Loyalty Statistics .Photo Wallpaper Non-woven (fleece) Self-adhesive Mandala Oriental f-A-0641-a-b As we've done in years past, we'll continue to provide a link back to the original source of the data for your convenience. And if you have relevant information you'd like us to include, don't hesitate to drop it in the comments.
 
Enjoy!

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